Brand Identity System

What Is a Brand Identity System?

✓ A brand identity system expresses a company’s distinctive character through visual messaging, language, colours and communication styles.

✓ Its purpose goes beyond building recognition, creating differentiation and conveying the company’s unique personality. It also shapes perceptions, presenting the business as substantial and highly professional to customers and the wider public.

What Does a Brand Identity System Include?

Core Brand Identity

• Brand name – Slogan – Logo – Brand guidelines

Corporate Stationery and Uniforms

• Business cards – Letterheads – Envelopes – Invoices – Presentation folders – Staff uniforms

Marketing Materials

• Catalogues – Company profiles – Project brochures – Flyers / Leaflets – Sales kits

Product Identity

• Product packaging – Labels – Product design – Distinctive branding elements on packaging

Point-of-Sale Identity

• Store signs – Dealer signs – Posters – Banners / Standees – Mockups – Point-of-sale materials (POSM)

Digital Identity

• Corporate website – Landing pages – Microsites – Facebook pages – Banner ads – Email marketing

Environmental Branding

• Corporate signage – Department signs – Branch signage – Vehicle branding – Construction equipment branding

Office Interior Branding

• Reception backdrops – Office wall art – Interior design aligned with the brand identity

Benefits of Hoang Anh’s Brand Identity Design Services

✓ Attentive, in-depth advice on building a professional and effective brand identity system.

✓ Effective communication of your company’s message, vision, mission, professionalism and credibility to potential customers.

✓ Visually appealing brand identity designs tailored to your company’s distinctive character.

✓ A final identity system designed to support trademark protection and maintain consistency with your brand image.

✓ A fresh brand image that keeps pace with contemporary trends.